There are many great products in the world, but they aren’t all great for Network Marketing. The best products for the business are unique, exclusive, and highly consumable.
When choosing a network marketing company, are the products consumable or non-consumable? Should it matter? Yes and no!
With consumables you have the potential for repeat business; because once the product is finished you can always sell more to that same customer…
With non-consumable products once a customer purchases from you they may or may not buy again. Because the product is not being used up; case in point jewelry. Jewelry is purchased for a special occasion maybe a birthday, Christmas or anniversary present.
Repeat consumers are the way to grow a business. Business built on expensive one time purchases mean that you are always on the outlook for new customers who can afford your product. It is often better to make the profit on consistent volume.
Consumable products allow you to grow by multiplication. When you have consumables, a new consumer is added to ongoing consumers. When you have one-time purchase products, you are growing by addition. Everyone knows you increase quicker by multiplication than you do addition.
History has shown that non-consumable products like water filters and air purifiers don’t sustain themselves long-term. Likewise history has shown companies with products like these can create some initial excitement through front-end loading or hype, but they don’t pan out in the long haul.
If you were to establish a successful home-based business over the next few years, how often would you like to receive a paycheck? Annually? Quarterly? Monthly? I know what your answer will be, but unless you select the right product line, you’ll be bound by how consumable your product is.
You should demand maximum profits from the time and effort you put into your business. You should be paid monthly, weekly, or even daily for your marketing efforts. Some of the most consumable products in the world include personal care items, household products, utilities, and especially nutritional products and food items.
The more product consumption that happens in the average household, the more income you’ll make. Remember, you only have a certain amount of hours to put in every day. You might as well leverage your time with a product that will truly reward you with residual income for life.
