Now you have attracted prospects to your business, so what do you do with them? Do you really have to spend time coaching them? The answer may seem obvious, yet many networkers ignore this important part of building a business and get this wrong.

When I first got involved in network marketing, I had no experience at all and I was assured that I would receive ongoing training and coaching. Unfortunately, a few months down the road, I discovered that everything that I was taught was completely wrong – not a happy discovery! I quit! The fact of the matter is that if you don’t give your prospects support and proper training, they will get stuck and may quit in no time. However, this doesn’t mean holding them by their hands as they also need to play their part.

This brings me to next point. Don’t make the mistake that many MLM’ers make – recruiting every person they bump into, whether they are interested in starting a business or not. When you recruit people who are not right for your business, you are going to spend a lot of time chasing them, trying to motivate them as they will not be producing. What good is this gonna do to your business?

If you really want your business to really succeed, you need to attract LEADERS. Quality is the key here, rather than quantity. You need people who are SERIOUS, SELF-MOTIVATED, HARDWORKING, AMBITIOUS and COACHABLE. You don’t need people who will be complaining all the time, expecting you to hold them by their hand.

Network marketing coaching goes a long way and it is very important in building your business. It is very essential that you coach your prospects on an ongoing basis (without chasing them), in addition to the company’s training they receive. When your new prospects join you in your business opportunity, you need to start coaching them on how to get started and how they can best achieve their goals.

Don’t leave it until late. It’s important that you start this process as soon as they sign up, as they would still be excited and enthusiastic. Strike while the iron is still hot! If you don’t invest your time in coaching and helping your prospects, they will get discouraged and soon leave you. Coaching your prospects effectively will help them achieve their goals and succeed… and help you succeed too.

Here are 3 coaching tips to help you succeed:

1. When new prospects join your business, get in touch with them as soon as possible, preferably by telephone. This will help you to get to know them better and will give you the opportunity to establish their goals. You will then structure a very specific step-by-step action plan to achieve their goals. Let them know about the training that the company offers, e.g. live training, forums and so on.

2. Have a communication system in place which will help you reach your prospects together rather than spending a lot of time doing one on one training, e.g. weekly conference calls or webinars.

3. Be approachable, so your prospects can contact you when they need your help. You must also encourage them to be resourceful, so they don’t run to you every time they need help.

These will help your prospects build their business and yours in the long run.