Tue 17 Nov 2009
Providing Good Customer Service is no Longer Enough
Posted by Alycia Cheatham under Customer Service
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Good customer service is all about bringing customers back. Reliability is one of the keys to any good relationship, and good customer service is no exception. The irony of good customer service is that over time it will bring in more new customers than promotions and price slashing ever did!
Excellent customer service is the ability of an organization to constantly and consistently exceed the customer’s expectations. Providing excellent customer service is one way a small business can distinguish itself from the competition.
If good customer service is so important to a business’ success, why do so few businesses have it? I think the main culprit in poor customer service is bad company management. When I make decisions about with whom to do business, customer service is at the very top of the list. Customer service is the best advertisement of a business.
Customer service is so important to any kind of business more than ever. Excellent customer service is the key to gaining new customers and customer retention. I agree that customer service is the oldest form of marketing, but these days retail (especially internet retail) establishments need to be reminded of that.
If customer service isn’t number one on your list of priorities, you are gonna lose big. Good customer service isn’t about being nice only when things are going along swimmingly. Customer service is the new marketing; has important insights for how any company – startup or Major Corporation – promotes their product and builds loyalty from their customers.
The key to customer service is not treating people like customers but like people. In the age of social marketing, I think more than ever, customer service is becoming increasingly important. Primarily, customer service is something that many business owners think later and concentrate more on the marketing part. I believe good customer service is the best way to create viral marketing and we all know that there is no better marketing then viral marketing.
Training your staff for consistent and excellent customer service is vital to your survival. As a business owner or manager, you must help everyone understand that customer service is an attitude that governs how we deal with everyone including fellow employees and suppliers. Customer service is a major responsibility and privilege for every company. People often forget that once you get the client that you must keep the client and customer service is the key component.
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